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Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude

23 June 2022 - The Financial Times has announced the completion of its full acquisition of Longitude, a specialist provider of thought leadership and content marketing…

Read more Financial Times strengthens B2B marketing and thought leadership expertise with full acquisition of FT Longitude

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Ben Harrison

The year in review: What content you were reading and watching in 2021

It’s been a whirlwind year of growth at FT Longitude. We’ve seen our company grow, our list of

Read more The year in review: What content you were reading and watching in 2021
Rob Mitchell

Trends 2022: Our thought leadership predictions for the year ahead

Each year, we make our thought leadership trends and predictions to help brand, marketing and content teams decide where to

Read more Trends 2022: Our thought leadership predictions for the year ahead
Ben Harrison

Sustainability thought leadership: How to get attention

In the lead up to COP26, many brands sought to use their sustainability thought leadership to start new conversations. But

Read more Sustainability thought leadership: How to get attention
Sonja Caymaz

Three conversations on climate and how they will progress after COP26

Green business is good business. We know that now, and net-zero targets and the well-documented rise of ESG

Read more Three conversations on climate and how they will progress after COP26
Meg Wright

Five steps to a great audio interview

We’ve talked a lot lately about the booming world of audio content – from great audio storytelling to inspirational examples

Read more Five steps to a great audio interview
Rob Mitchell

Q&A: Why good content has to be provocative and brave – in conversation with Richard Price

Richard Price is the Editorial Director at 3Monkeys Zeno. Here, he speaks about the role that thought leadership plays in

Read more Q&A: Why good content has to be provocative and brave – in conversation with Richard Price
Ben Harrison

Listen up: Six audio marketing trends in B2B thought leadership

15 years ago, marketers barely acknowledged audio. Today, it’s a critical part of the content mix. Are you up

Read more Listen up: Six audio marketing trends in B2B thought leadership
Jennifer Hardwick

Signals from Sibos: Where to focus thought leadership for financial services

With COP26 looming large it’s easy to think that there are no other shows in town. But earlier in

Read more Signals from Sibos: Where to focus thought leadership for financial services
Sean Kearns

Audio content activation: Don’t let great conversation go unheard

There could be close to 20 million podcast listeners in the UK by 2024. That’s a lot of ears.

Read more Audio content activation: Don’t let great conversation go unheard
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