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Virtual thought leadership masterclasses

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

These 60-minute sessions run throughout the year and are hosted virtually. See below for our upcoming sessions and dates, or get in touch with us to enquire about future dates yet to be confirmed.

UPCOMING DATES

Thought leadership: A deeper understanding

MAY 23, 2024

Thought leadership is a vital tool in today’s B2B marketing mix. Yet few brands understand how to create compelling content that has a real impact on its audience.

Whether you’re new to thought leadership or in need of a refresh on the fundamentals, the session will arm you with the essentials you need to get started.

Book your place: GMT | PDT | SGT

Planning a successful campaign

JULY 18, 2024

How do leading brands go about planning a successful and high impact thought leadership campaign? What are the ingredients that get jaded business audiences to sit up and engage with your content? How should you define and measure success?

In this Masterclass we share the secrets of planning a successful B2B campaign.

Book your place: GMT | PDT | SGT

Using thought leadership to sell

AUGUST 15, 2024

Arm your sales teams with tools that win business

Team up with our insight and campaign specialists and discover how your thought leadership can influence your customer’s decision to buy.

In this masterclass, our experts will share insights from new research exploring how senior business leaders discover and engage with thought leadership content.

Book your place: BST | PDT | SGT

Measuring campaign effectiveness

SEPTEMBER 26, 2024

Ready to discover cutting-edge skills and best practices in measuring campaign effectiveness for you and your team?

This Masterclass will teach you effective methods for measuring the impact of thought leadership and B2B content campaigns based on our experience of working with over 100+ clients, including Accenture, EY, Workday and Oracle.

Book your place: BST | PDT | SGT

Growing business and brand with integrated campaigns

ON DEMAND

Brands now need to engage their customers over a growing number of channels. Research by Gartner tells us integrated campaigns across 4+ channels outperform single or dual-channel campaigns by 300%, and are 31% more effective at building brands. How does this affect thought leadership planning?

In this special masterclass, learn how a seamless, multi-channel strategy applies to the world of thought leadership. And hear first hand from Fujitsu’s David Gentle how an integrated campaign strategy achieved a huge impact for the brand; building awareness, engaging global C-suites at Davos and forging valuable new business relationships.

Watch now

“These sessions were very valuable to understand better how to make our content more relevant and impactful. The speakers are knowledgeable about thought leadership strategy including discussing the principles of developing quality and effective campaigns that can really distinguish you and your business in that space.”

Insight lead, Big four accounting firm

Interested in running an in-house masterclass for you and your team?