Thought leadership blog
Latest news and thinking from FT Longitude
Welcome to the FT Longitude blog where you’ll find fresh ideas and opinions from our team of thought leadership specialists, as well as our latest news and announcements.
In a detailed discussion about brand-building at Intrum, Europe's leading credit management company, thought leadership emerges as a pivotal component of its brand…
Does thought leadership help to build your competitive moat?
Explore how thought leadership can deepen your competitive moat in B2B industries. This guide highlights the importance of crafting compelling,
Latest campaigns and real thought leadership examples: Winter 2023
Dive into our latest showcase of cutting-edge thought leadership examples, where storytelling meets strategy, and creativity fuels every insight.
So how does AI in thought leadership benefit the audience, exactly?
Successful integration of AI in thought leadership will depend on adopting an audience-first approach, rather than focusing on the
Eight business themes that will shape thought leadership in 2024
This is shaping up to be a year of accelerating tech innovation, geopolitical shifts and socioeconomic challenges. The business world
Innovation and AI: The changing technology landscape
As ChatGPT celebrates its first birthday, the marketing industry is riding the shockwave of its technology boom. It’s transforming
What great storytellers can teach us about writing great thought leadership
Dive into the art of captivating thought leadership storytelling, drawing lessons from Orwell to Morrison. Learn how starting with a
Latest campaigns and real thought leadership examples: Autumn 2023
Discover the latest trends in thought leadership and B2B with our quarterly compilation of recent campaign showcases. These campaigns span
How qualitative feedback helps measure thought leadership success
Although quantitative metrics can help us measure thought leadership results, they only tell half the story. To bring the data
How thought leadership can build a powerful banking brand
Financial services and banking companies tell us that their biggest marketing and thought leadership challenges can be traced back to